Authors: Cheryl S. McWatters, Jerold L. Zimmerman & Dale C. Morse

Publisher: Pearson 2008

Format: Paperback

Pages: 604

Description:

What is management accounting? How does it affect the decisions made in organizations and even the success or failure of organisations? In this new and innovative text, the authors present fresh perspectives on management accounting, assessing not only how it currently functions, but how different approaches can fundamentally change the way businesses operate.

This book's key argument is that management accounting is integral to an organization's strategy and the creation of shareholder and customer value. In vibrant business environments, management accounting must respond dynamically, adapting to changes in customer preferences, global competition and rapidly evolving technologies. Creating customer value through more effective management accounting increases the organization's value.