Marketing - Real People, Real Choices (NZ Adaptation)

Author: Solomon Charbonneau, Hughes Chitty & Marshall Stuart

Published: 2008

Publisher: Pearson Education

Format: Paperback

Pages: 576

Suitable: Tertiary / Higher Education

Marketing: real people, real choices introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer (in New Zealand or Australia) faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically.

Marketing: real people, real choices is suitable for students studying introductory marketing courses.



Code: 9781442500396

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