Marketing - Real People, Real Choices (NZ Adaptation)
$39.95
Author: Solomon Charbonneau, Hughes Chitty & Marshall Stuart
Published: 2008
Publisher: Pearson Education
Format: Paperback
Pages: 576
Suitable: Tertiary / Higher Education
Marketing: real people, real choices introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer (in New Zealand or Australia) faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically.
Marketing: real people, real choices is suitable for students studying introductory marketing courses.
Code: 9781442500396